iLux2
Is a brilliant product that gives ECP (Eye Care Practitioners) an all-in-one tool to diagnose, treat and raise awareness about a growing medical issue, MGD (Meibomian Gland Dysfunction).
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Alcon entrusted eyekandy to create an ''interactive tool'' for the ilux2, I developed this page for them by creating the early concept, synchronizing the various fields involved, and overseeing the work from ideation to completion:
The project resonated very well with both ECPs and the sales team from Alcon which recorded incredible figures following the launch of these web tools.
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Therefore, they decided to create the below B2C video, to promote iLux2 treatment, directly to the end customer.
Displayed in Eye-Care practices (Specsavers, ..)
Along with this training video, to supports the ECP buying into the iLux2 program.
Getting them up to speed in no time.
This program, along with eyekandy professionalism was a huge support to Alcon, making this difficult, massive product launch feel very smooth for their local and global teams.
This is without a doubt the reason why they decided to work with us again to localize iLux to the french Canadian market, as well as the launch of iLux 1.5 in China.
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And we are now in the process of creating similar assets for a lot more Alcon products.
If you are curious about how I led this project using Miro boards, happy to run you through it all!