Stella Falabella.
Our brief was to create a perfume range in line with the famous Falabella Bag from Stella McCarteney.
Working with Alister Webb, creative director and Paul Austin, director of Made Thought, we started our ideation phase by re-using the Codes of the bag such as it's Chain and medallion.
Aiming to sketch the ideas as quickly as possible I decided to only use two camera angles, dramatically reducing the output time and allowing me to create lot more options.
Yet, for cost purpose, we could not afford to have a loose chain.
Therefore an other creative development began.
Stella picked one that we developed further.
Experimenting caps, chain sizes etc..
Being a fantastic opportunity to show Made Thought how far visualisation can support their creations, I pushed it further and introduced animation along with 3d printing. Allowing them to sell ideas better and see, touch the product 1/1 size.
The final one still is confidential but as soon as released I'll update it here too.
And, well, I did more, lot more, so feel free to keep scrolling down :)