Persol.
Is a lovely Italian company, crafting the best sunglasses you could hope for.
Willing to celebrate their brand further, they asked Made Thought to build a memorable brand identity.
Along with a strong narrative around the brand and its relation to the sun.
Taking inspiration from Tate modern's exhibition featuring a stunning sun structure, Made Thought asked me to develop the concept to the size of Persol's store and create an experience inspired by this sun effect.
The creative director Paul Austin loved the first option and so it went straight into refinement.
Offering a few shelving options first, then picking the right ones.
With extra attention to detail. That's what High End is all about.
Every stakeholder loved it.
And therefore we prepared the floor plan.
